WHO WE ARE
Founded in 2008 by Silvia Negri Firman, the agency is today an international reference point in strategic communication and marketing, with a distinctive expertise in the worlds of luxury and excellence.
In 2020, responding to the evolution of the market and consumer behavior, the agency expanded its offering with a dedicated digital marketing and e-commerce department.
The integration of traditional communication, digital strategy and marketing now represents the natural evolution of a forward-thinking, flexible and continuously evolving model.
Negri Firman is also defined by its active commitment to cultural and social engagement, putting its expertise at the service of initiatives that raise awareness, foster dialogue and generate a positive, tangible impact on the community.
NEW YORK
611 Broadway, Suite 613B, NY 10012
MILANO
Via Morimondo n° 34, 20143 Milano, Italy
LOS ANGELES
465 N Stanley Avenue, CA 90036
LONDON
Negri Firman
c/o Canvas, 30 Binney Street
London, W1K 5BW
England
WHAT WE DO
With offices in Milan, London, New York and Los Angeles, Negri Firman integrates strategy, creativity and technology to build communication journeys that are coherent, distinctive and capable of driving change. Every project is rooted in a solid strategic vision and transforms into communication experiences that connect people, cultures and markets, enhancing brand identity in every context. Our approach is integrated and flexible, designed to adapt to the diverse needs and specific objectives of each client.
Our methodology is based on five principles:
1. Listening & Analysis: understanding the brand, the market and its audiences in depth.
2. Strategy: defining a clear direction and measurable objectives.
3. Creativity: shaping ideas that combine value and impact.
4. Integration: bringing PR, digital and content together within a unified ecosystem.
5. Teamwork: assigning each client a dedicated team of at least three professionals, with complementary skills in strategy, creativity and communication, ensuring continuity, coherence and full-service coverage.
- Art & Culture
- Automotive
- Beauty
- Design & Architecture
- Fashion
- Food & Beverage
- Hospitality
- Lifestyle
- Luxury
- People
- Purpose driven &
Social impact Projects - Technology & Innovation
- Yachting
WHAT SETS US APART
Every sector we work in is an opportunity to explore, learn and evolve. Each challenge requires a different approach, enriching our perspective along the way. Operating across diverse industries encourages the exchange of skills and values, fuels cross-sector innovation, and creates unexpected synergies that lead to meaningful and lasting results.

