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  • 230 Norman Street New York, QC (USA) H8R 1A1
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Expertise

We believe in the transformative power of communication. Not only as a vehicle for messages, but as a strategic tool to build value, generate connections, and strengthen brand credibility.
We create ideas that activate relationships, content that conveys meaning, and narratives designed to stand the test of time.
Our ability to listen, combined with an openness to the cultural landscape, allows us to anticipate change and turn it into tangible opportunities.
By combining strategy, creativity, and multichannel expertise, we guide our clients toward measurable and sustainable results.

Brand Strategy & Advisory

  • + Market analysis and positioning definition
  • + Communication and brand-perception audit
  • + Mission, vision and values development
  • + Brand architecture and guidelines
  • + Launch or repositioning strategy
  • + Advisory on product development and brand extension

Integrated Communication & PR

  • + Corporate and product communication strategy
  • + Management of press and media relations
  • + Development of press kits, releases, and editorial storytelling
  • + Planning of interviews, shootings, and in-depth press features
  • + Crisis communication and media training
  • + Management of media partnerships
  • + Organization and coordination of events
  • + Guest list management, PR management, and front-of-house operations for events

Event

  • + Concept and creative direction
  • + Production and logistics management
  • + Budget management
  • + Integrated PR strategy and media follow-up
  • + Guest list management, PR management, and front-of-house operations for events

Influence & Advocacy Relations

  • + Mapping and selection of influencer and ambassador profiles
  • + Advocacy strategy and content co-creation
  • + Digital activations and influencer marketing campaigns
  • + Partnerships with talent and creative communities
  • + KOLs & Celebrity Outreach
  • + Product Seeding, Celebrity Dressing & Red Carpet
  • + Performance monitoring, analysis, and reporting

Digital Marketing & Performance

  • + Digital Marketing Strategy
  • + Performance Marketing & Social Media Advertising
  • + SEO
  • + Marketing Automation & Lead Nurturing
  • + eCommerce Strategy & Management
  • + Email Marketing

Social Media Strategy & Community Management

  • + Editorial strategy and tone-of-voice definition
  • + Daily management of social media channels
  • + Ideation and production of visual and copy content
  • + Editorial calendars and paid media campaigns
  • + Data analysis, insights, and reporting

Content Design & Production

  • + Creative direction for shoots and campaigns
  • + Video, photography, and digital content production
  • + Branded content and editorial formats
  • + Copywriting and storytelling for media and web
  • + Motion graphics and visual design

Media Strategy & Buying

  • + Traditional and digital media planning
  • + Target analysis and consumer behavior insights
  • + Budget management and contracts with publishers and platforms
  • + Advertising campaigns across print, radio, TV, OOH, and digital
  • + KPI monitoring and reporting

Creative Direction & Brand Identity

  • + Art direction and visual concept
  • + Branding and identity redesign
  • + Logo, materials, and visual guidelines design
  • + Creative campaigns and visual strategy
  • + Art direction for shoots and digital content

Brand Partnerships & Cultural Collaborations

  • + Co-branding and commercial partnerships
  • + Creative and cross-sector collaborations
  • + Cultural and institutional sponsorships
  • + Special activations and hybrid projects
  • + Contract management and integrated PR